About Us

Our Story:Three Decadesof ES

Our journey is filled with passion, growth, and unforgettable moments. Discover how we've grown and
evolved over the years, committed to delivering exceptional experiences.

2009

Where our story began

Our mother company, Summer Holiday, was founded by Ms. Gong Ya Qiong, marking the beginning of our journey.

2013

Expanding our cultural vision

Asia Culture Communications, our sister company, was established to expand our cultural vision.

2019

The Foundation

The Foundation was founded by Ms. Becky Ba, bringing the brand into a new chapter.

2023

Extending our presence across borders

We expanded into China with the opening of our Wuhan office, strengthening our regional presence.

2025

Sustainability Leadership

We became one of Singapore’s pioneer DMCs to achieve GSTC Certification, reinforcing our leadership in sustainable and responsible tourism.

Guided by GSTC Principles

Our sustainability practices are guided by the principles of the Global Sustainable Tourism Council (GSTC), an internationally recognized framework for sustainable tourism. By aligning with GSTC standards, we reaffirm our commitment to responsible operations, community respect, and environmental stewardship.

Independent Verification by Control Union

We partner with Control Union, an independent international certification body, to support verification and assurance of our sustainability and responsible business practices. This collaboration helps ensure alignment with globally recognized standards and reinforces trust across our value chain.

WE'RE THE MICE COMPANY FOR YOU

Our journey is filled with passion, growth, and unforgettable moments. Discover how we've grown
and evolved over the years, committed to delivering exceptional experiences.

End-to-End MICE

We manage the full MICE journey — from initial planning and program design to on-site coordination and post-event support.
Our integrated approach ensures consistency, efficiency, and seamless execution across every stage of your MICE program.

Scalable MICE Solutions

From executive meetings and incentive trips to international conferences and exhibitions, we deliver MICE solutions of varying scale and complexity.
Each program is carefully tailored to meet specific objectives, participant profiles, and destination requirements.

Specialist MICE Team

Our team of MICE specialists brings hands-on experience and strong operational expertise.
With clear roles and proactive coordination, we ensure smooth execution, responsive communication, and dependable delivery from start to finish.

Complete Event Support

We provide practical support solutions that enhance efficiency and attendee experience, including registration coordination, program logistics, and on-site assistance.
By centralising key functions, we help streamline processes and ensure a well-managed MICE environment.

People

The Faces Behind MICE & CO

From project managers to creative designers, our team's unique perspectives and insights drive our
success and yours.

Becky Ba

Director

“Leading in MICE means balancing big-picture vision with attention to detail. I believe strong teams, clear direction, and trusted partnerships are the foundation of delivering meaningful and well-executed events.”

Janet Chew

Head of Sales

“Every successful MICE program starts with understanding client needs. I focus on building trust, aligning objectives, and shaping solutions that deliver lasting value beyond the event itself.”

Iris Ng

Sales & Event Specialist

“I enjoy turning ideas into actionable plans. From initial discussions to event delivery, I believe clear communication, flexibility, and a hands-on approach are key to creating smooth and memorable MICE experiences.”

Lele

Operations

“Strong operations are the backbone of every successful MICE program. I focus on coordination, precision, and problem-solving behind the scenes to ensure every detail comes together seamlessly.”

Yap Ke Ying

Operations

“Behind every successful MICE program is strong coordination and preparation. I support event delivery through careful planning, clear communication, and proactive problem-solving during execution.”

Jon Oh

Operations

“I support MICE programs by managing visa-related processes with accuracy and efficiency. Through careful coordination and timely follow-ups, I help ensure smooth travel arrangements for participants across different destinations.”

Our Commitment

Commitments That Matter: To Our People, Clients, Partners, and Planet

At MICE, our commitments are more than words. They're actions that define who we are. We stand
firmly behind our promises to our people, our clients, our partners, and our planet, ensuring
integrity guides every decision we make.

To Our People

We are committed to building a supportive and collaborative environment where our people can perform at their best. Our teams are empowered through clear communication, professional development, and a culture that values accountability, respect, and expertise. Strong people enable seamless execution and exceptional event delivery.

To Our Clients

We are committed to delivering reliable, high-quality MICE solutions that align with our clients’ objectives. From planning to execution, we prioritize clarity, responsiveness, and attention to detail — ensuring every program is designed with purpose and delivered with precision. Trust, consistency, and long-term relationships are central to how we work with our clients.

To Our Partners

We believe successful MICE delivery is built on strong collaboration. We work closely with venues, suppliers, and destination partners to ensure alignment, operational excellence, and shared accountability. Through transparent communication and mutual respect, we build partnerships that enable smooth execution and meaningful outcomes.

To Our Planet

We recognize the importance of thoughtful engagement with destinations and environments where our MICE programs take place. By planning responsibly and operating with care, we aim to deliver events that respect destinations and support their long-term vitality, while maintaining high standards of professionalism and experience.