Dinner at the New York Street in the Universal Studios Singapore (USS)

After nightfall, the entire New York Street of the venue was exclusively opened to the group only. Bayer's guests was able to get up close and personal with the stars of USS, enjoying a fine dinner and watch elaborate performances. The unique banquet venue added luster to the annual conference.

Marketing courses conducted in Nanyang Technological University

Nanyang Technological University (NTU) is a research-intensive university in Singapore. It offers a full range of interdisciplinary education to 33,000 undergraduate and graduate students in four major schools, namely, Humanities, Science, Engineering and Business. Students participated in the marketing course given by veteran professor. The interaction between teachers and students was frequent and beneficial.

Team building on Sentosa island

Team building programmes were developed according to the objectives of the team for participants to work together in solving problems. These activities were designed to encourage high level thinking and solidarity among team members, resulting in rapid internalization and team cohesion.

Dinner on The Royal Albatross 

The Royal albatross as a unique tall sailing ship, is a combination of traditional sailing ship and luxury modern technology. When its 22 sails were released, it completely presented the grandeur of the Royal Albatrosses. The crews served the guests with exclusive dining experience, guests enjoyed the sunset and fireworks show while cruising.

See-off Dinner in the Flower Field of Gardens by the Bay 

The hall of Flower Field was equipped with fascinating LED lighting installations creating changing rainbow colours. The colours are pre-modulated according to BMW's official corporate colours. The hall covering an area of about 1,200 square meters, coupled with reasonable layout and ambience settings, and the meals prepared by The Ritz-Carlton bringing the guests' journey to a successful end.